Why Do We Use Cookies?
We use cookies for the following purposes:
- To enable essential Site functionality (e.g., shopping cart, checkout, account login)
- To remember your preferences and settings
- To understand how visitors use our Site so we can improve it
- To deliver relevant advertising and measure the effectiveness of our marketing campaigns
- To help detect and prevent fraud and enhance security
- To personalise your shopping experience (e.g., remembering items you viewed)
Types of Cookies We Use
We categorise cookies as follows:
3.1 Strictly Necessary (Essential) Cookies
These cookies are required for the Site to function properly. They enable core features such as:
- Adding products to your shopping cart
- Proceeding through checkout
- Secure login and account access
- Remembering cookie consent preferences
- Security and fraud prevention
These cookies do not require your consent. If you disable them, parts of the Site (especially shopping and account features) may not work.
3.2 Performance and Analytics Cookies
These cookies collect information about how visitors use the Site (e.g., which pages are visited most often, whether users receive error messages, time spent on pages). The information is aggregated and anonymous.
We use this data to improve the performance, design, and usability of the Site. Examples of tools we may use include Google Analytics or similar analytics platforms.
3.3 Functional Cookies
These cookies allow the Site to remember choices you make (such as language preference, region, or previously viewed products) and provide enhanced, more personalised features.
They may also be used to provide services you have requested, such as watching a video or leaving a product review.
3.4 Targeting / Advertising Cookies
These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
These cookies may be placed by us or by third-party advertising partners (such as Meta/Facebook, Google Ads, or other advertising networks). They remember that you have visited our Site and may share this information with other organisations such as advertisers.
Session Cookies vs Persistent Cookies
- Session cookies are temporary and are deleted when you close your browser.
- Persistent cookies remain on your device for a set period (or until you delete them) and are activated each time you visit the Site.
The lifespan of persistent cookies varies depending on their purpose (from a few days to several months or longer).
Third-Party Cookies
Some cookies on our Site are set by third-party services that appear on our pages. These third parties may include:
- Analytics providers (e.g., Google Analytics)
- Advertising and retargeting platforms (e.g., Meta Pixel, Google Ads)
- Payment service providers
- Social media platforms (if you interact with social sharing buttons or embedded content)
- Customer support or live chat tools
These third parties may use cookies to collect information about your online activities across different websites. We do not control these third-party cookies. We encourage you to review the privacy and cookie policies of these third parties for more information.
How Long Do Cookies Stay on Your Device?
The retention period depends on the type of cookie:
| Cookie type | Typical duration |
|---|---|
| Session cookies | Until you close your browser |
| Essential / Functional | From session up to 12 months |
| Analytics | Usually 1–24 months |
| Advertising / Targeting | Usually 1–12 months (sometimes longer) |
Exact durations may vary and are set by us or the relevant third party.
Managing and Controlling Cookies
You have several options to manage or disable cookies:
7.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can usually:
- See what cookies are stored and delete them individually
- Block third-party cookies
- Block all cookies
- Delete all cookies when you close the browser
Please note that blocking all cookies may prevent you from accessing certain parts of the Site or using key features (especially the shopping cart and checkout).
7.2 Cookie Consent Tool
Where available on our Site, you can manage your cookie preferences through our cookie consent banner or preference centre. You can change your preferences at any time.
7.3 Opt-Out Tools for Advertising
You can opt out of certain interest-based advertising through:
- Google Ads Settings
- Meta/Facebook Ad Preferences
- The Network Advertising Initiative (NAI) opt-out page
- The Digital Advertising Alliance (DAA) opt-out page
- Your device’s advertising identifier settings (on mobile)
7.4 Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) signal. Our Site currently does not respond to DNT signals in a consistent manner because there is no universal standard for how websites should interpret them.
Impact of Disabling Cookies
If you choose to disable or delete cookies:
- You may still browse the Site, but some features may not function properly
- Your shopping cart may not work correctly
- You may need to re-enter information more frequently
- Personalisation and certain marketing features will be limited
- We may be less able to improve the Site based on usage data
Cookies and Personal Data
Some cookies may collect information that can be considered personal data under applicable laws (including Uganda’s Data Protection and Privacy Act, 2019). Any personal data collected via cookies is processed in accordance with our Privacy Policy.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our practices. The updated version will be posted on this page with a revised “Last Updated” date.
We encourage you to review this Policy periodically. Continued use of the Site after changes are posted constitutes acceptance of the updated Policy.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Website: shequeen.com
Postal address: Kampala, Uganda
You may also refer to our full Privacy Policy for more information about how we collect, use, and protect your personal data.
