Privacy Policy

ShiQueen is an online shopping and booking app specializing in ladies’ fashion, apparel, accessories, beauty products, wellness items, curated packages, and lifestyle service bookings. We are committed to empowering women through quality products and a trusted shopping experience. Customers may sign in with Google to create an account, save favorites, place orders, and manage bookings.

For privacy-related inquiries, you may contact us at:

We collect personal information that you provide directly to us, information collected automatically when you use the Site, and information from third parties.

A. Information You Provide to Us

• Account registration details: name, email address, password, phone number, date of birth (optional), and shipping/billing addresses.
• Order and payment information: products purchased, order history, payment method details (note: full payment card details are processed by our secure payment providers and are not stored by us in full).
• Customer service communications: messages, feedback, reviews, survey responses, and support requests.
• Marketing preferences: newsletter subscriptions, preferences for promotional communications.
• Other voluntary information: wishlist items, size preferences, style preferences, or information shared via contact forms, contests, or social media interactions linked to our accounts.

B. Information Collected Automatically

When you visit or interact with the Site, we and our service providers may automatically collect:

• Device and technical information: IP address, browser type and version, operating system, device identifiers, screen resolution, language settings.
• Usage data: pages viewed, products browsed or searched, time spent on pages, clickstream data, referring/exit pages, and interaction with features (e.g., add-to-cart actions).
• Location information: general location derived from IP address (we do not collect precise geolocation unless you grant permission).
• Cookies and similar technologies: as described in the Cookies section below.

C. Information from Third Parties

We may receive information about you from:

• Payment processors and fraud prevention services.
• Shipping and logistics partners.
• Marketing and analytics partners.
• Social media platforms (if you interact with our pages or log in via social features).
• Publicly available sources or data enrichment services (where permitted by law).

We do not intentionally collect sensitive personal data (such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data) unless you voluntarily provide it and we have a lawful basis to process it.

We use the information we collect for the following purposes:

• To process and fulfill orders, including payment processing, shipping, order confirmation, and customer support.
• To create and manage your account and provide personalized shopping experiences (e.g., size recommendations, personalized product suggestions, wishlists).
• To communicate with you about your orders, account, or inquiries.
• To send marketing communications, newsletters, promotions, and updates about new products or offers (where you have consented or where otherwise permitted by law). You may opt out at any time.
• To improve our Site, products, and services through analytics, research, and testing.
• To detect, prevent, and address fraud, security issues, and other illegal or unauthorized activities.
• To comply with legal obligations, enforce our Terms of Service, and protect our rights, property, and safety, as well as those of our customers and others.
• For any other purpose disclosed at the time of collection or with your consent.

Where required by applicable law (including the GDPR), we process your personal data on the following legal bases:

• Performance of a contract (e.g., processing and delivering your orders).
• Legitimate interests (e.g., improving our services, fraud prevention, marketing to existing customers where permitted).
• Consent (e.g., for certain marketing communications or non-essential cookies).
• Compliance with legal obligations.

You may withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing before withdrawal.

We do not sell your personal information. We may share your information in the following circumstances:

• Service providers: With trusted third-party vendors who assist us with payment processing, shipping and fulfillment, website hosting, email delivery, analytics, customer support, marketing, and fraud prevention. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
• Business transfers: In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of the transaction (subject to appropriate confidentiality and security measures).
• Legal requirements: When required by law, regulation, legal process, or governmental request, or to protect our rights, safety, or property, or that of others.
• With your consent or at your direction: When you choose to share information (e.g., product reviews, social sharing features).
• Aggregated or de-identified data: We may share aggregated or anonymized information that cannot reasonably identify you.

We use cookies, web beacons, pixels, and similar technologies to enhance your experience, analyze Site usage, and support marketing efforts.

Types of cookies we use include:

• Essential cookies (necessary for Site functionality, such as shopping cart and checkout).
• Performance and analytics cookies (to understand how visitors use the Site).
• Functional cookies (to remember preferences).
• Advertising and targeting cookies (to deliver relevant ads and measure campaign effectiveness).

You can manage cookie preferences through your browser settings or our cookie consent tool (where available). Note that disabling certain cookies may affect Site functionality.

We may also use third-party analytics and advertising partners (such as Google Analytics, Meta Pixel, or similar) that set their own cookies. These partners have their own privacy policies.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (HTTPS/TLS), secure payment processing, access controls, regular security assessments, and staff training.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Policy, including:

• Order and transaction data: typically for the duration required by tax, accounting, and legal obligations (often several years).
• Account information: for as long as your account remains active or as needed to provide services.
• Marketing data: until you unsubscribe or withdraw consent, plus a short period thereafter for suppression lists.
• Analytics and logs: for limited periods consistent with our legitimate interests.

When data is no longer needed, we securely delete or anonymize it.

Depending on your location and applicable law, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure (“right to be forgotten”): Request deletion of your data in certain circumstances.
• Restriction of processing: Request that we limit how we use your data.
• Data portability: Request transfer of your data to you or a third party in a structured format.
• Objection: Object to processing based on legitimate interests or for direct marketing.
• Withdraw consent: Where processing is based on consent.
• Lodge a complaint: With a supervisory authority (e.g., in the EEA/UK).

To exercise these rights, contact us at privacy@shequeen.com. We will respond in accordance with applicable law (typically within 30 days). We may need to verify your identity before processing certain requests.

Marketing opt-out: You can unsubscribe from marketing emails by clicking the “unsubscribe” link in any email or by contacting us. Transactional emails related to orders cannot be opted out of.

Your information may be transferred to and processed in countries other than your country of residence, including countries that may not provide the same level of data protection. Where we transfer data from the EEA, UK, or other regions with data transfer restrictions, we use appropriate safeguards such as Standard Contractual Clauses approved by the relevant authorities, or rely on adequacy decisions where available.

Our Site and services are not directed to children under the age of 16 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child without appropriate parental consent, we will take steps to delete that information. If you believe a child has provided us with personal data, please contact us.

Our Site may contain links to third-party websites, plugins, or services (including social media platforms and payment providers). This Privacy Policy does not apply to those third parties. We encourage you to review their privacy policies before providing any personal information.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated Policy on this page with a revised “Last Updated” date. For material changes, we may provide additional notice (e.g., via email or a prominent notice on the Site). Your continued use of the Site after the effective date of the updated Policy constitutes acceptance of the changes.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

We will do our best to respond promptly and address your concerns. You can also reach our team via the contact page.